Branding
Visual Identity for a fund
Role
Branding Design, Research, Logo Design, Brand Identity, Strategy
Team
In collaboration with Linoy Josef
The Brief
On October 7th, thousands of homes in Israel were affected, and many families lost their most precious things. The "Makon Otef" Fund was established to assist residents of the south, injured individuals, bereaved families, and businesses affected by the conflict. Their mission is to accompany them step-by-step on the long road to healing and rehabilitation.
Our main goal was to create a visual identity for the fund, including the fund name, logo, and tone of voice.
Logo Design
Our brand's logo design conveys the company's core values.
The logo is designed by a combination of a stylized letter "M" that is wrapped around a circle, which represents the letter "O”.
The letter "M" represents the company's name, while the circle represents the company's commitment to inclusion and community. The way that the "M" wraps around the circle also suggests the company's commitment to providing a safe and welcoming space for all people affected by the war.
The logo is designed by a combination of a stylized letter "M" that is wrapped around a circle, which represents the letter "O”.
The letter "M" represents the company's name, while the circle represents the company's commitment to inclusion and community. The way that the "M" wraps around the circle also suggests the company's commitment to providing a safe and welcoming space for all people affected by the war.
Illustrations
Our illustrations embody the emotional and human essence of our brand, offering an harmonious visual elements with a human touch. we utilize
hand-drawn illustrations with intentional imperfections to evoke emotions
by the viewers.
Our collection of illustrations can be used in full scenes or as individual elements, providing flexibility and adaptability for various applications.
hand-drawn illustrations with intentional imperfections to evoke emotions
by the viewers.
Our collection of illustrations can be used in full scenes or as individual elements, providing flexibility and adaptability for various applications.
Look & Feel
One Pager example
